Schusev Museum Advertisement

 

With the smart tag line “Discover the Full Story,” the Schusev State Museum of Architecture in Moscow recently released a seriously slick advertising campaign. Created by Saatchi & Saatchi Russia, it sees historic Russian buildings extending far into the ground as if the part we’re familiar with was only the peak of a much larger building. It’s as if archeologists had one day explored deep into the basement and discovered they were really in the attic.

 

 

 

 

Credits: 

Agency:
Saatchi&Saatchi Russia
Creative Director: Stuart Robinson
Account team: Khichtchenko Elena
Creative team:
Art-director: Polonski Yuri
Copywriter: Demakov Anton, Irina Gorshkova
Typography team: Sergey Sidorov, Anastasia Vedernikova
Designers team: Mark Ignatiev, Vitaly Mashinsky
PR team: Kristina Vorobieva, Yana Brekotkina
Agency producer: Ekaterina Pastukh
Production:
Carioca Studio
Brand team:
Schusev State Museum of Architecture Moscow
Brand manager: Anastasia Grigoryan, Alisa Bagdonayte

 

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